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Taking Control of Your Personal Brand

What is a personal brand?

The word ‘brand’ is hugely recognised as being associated with a business; and you may or may not know, there is such a thing as a personal brand.

What exactly is your personal brand? It’s essentially what people think of when they hear your name. What do they picture? How do they feel? Politicians create personal brands when they campaign for elections, you buy-into their ideas, vision and values. The same goes for Athletes. People support them because they’re great athletes, the work they do in the community, the support they show to charities and how they treat their fans.