COVID-19 has shaken the world, affecting over 200 countries and territories, causing global economy devastation. From hospitality through to retail, construction, aviation, engineering and more, COVID-19 has left no sector untouched as it’s created rippling waves of concern and uncertainty amongst the masses. For the first time since World War II, the sporting industry has also fallen victim to the pandemic, with empty arenas and postponed games resulting in the once considered ‘crisis-proof’ sporting economy taking its biggest yet, financial hit. The sporting industry now faces incalculable financial challenges, as revenue is lost through an accumulative loss of ticket sales, missed sponsorship deals, and a fast, steady decline in stock values.
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