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ACT was created in 2010 through a combination of the career transition experiences of ACT’s Founders, retired Welsh International Rugby Union brothers, Andy and Steve Moore.


Founders and Directors of ACT, Andy Moore & Steve Moore, alongside Performance Psychologist Ben Paszkowec explain the reason for beginning Athlete Career Transition.

The Athlete Career Transition Story
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Now that professional athletes, from all sports, are retiring from their sporting lives with little knowledge or understanding of the skills they have built up over years of elite competition, ACT have developed a comprehensive transition program for athletes at all stages of their career and beyond. Enabling them to successfully transfer those skills into the most appropriate business environments for them.

Many elite professional athletes, enter this new phase of their life often with no qualifications, no experience and no guidance for the future. As a result, ACT completely focus on fully preparing elite athletes for their transition into life after sport delivering huge internal and external value to their business partners.

The earlier an athlete prepares for ‘Life after Sport’ the smoother the transition is likely to be, however ACT passionately believes that it’s never too late for an athlete to work on their transition, and have guided athletes in the very early stages of their sports career all the way through to those who have been retired from sport for a considerable length of time. 


The Management Group consists of George, Andy and Steve Moore pooling together their experience and knowledge of International professional sport and Senior High level management.



George was formerly president of a multi-national packaging company with a turnover in excess of 800 million and responsibilities extending throughout Europe and Asia.

Under his guidance the business flourished in strategic markets with major European and Global brands such as Coca-Cola, Pepsi Cola, Britvic, Glaxo Smithkline (Lucozade, Robinsons) Nestle, Danona, Carlsberg and Stella Artois to become market leaders. During this period of intense growth George was responsible for multi-million Euro acquisitions in the UK and in Southern Europe, establishing a leading position for the business in Europe.

Using his considerable experience at boardroom level and his understanding of corporate leadership qualities, George is responsible for co-ordinating the strategic future development of ACT.

After retiring from a 12 year professional sports career, as a rugby union International, Steve became a successful entrepreneur working predominantly in the e-commerce and sportswear space as the founder of online rugby retail company just4rugby. Steve also created sportswear brand, just4sport, working successfully in the Middle East and Eastern Europe in particular.


In 2011 however Steve decided on a change in direction and together with his brother Andy founded Athlete Career Transition (ACT) with the intention of building a ground breaking career transition program for retiring elite athletes.


Having personally experienced the ups and downs of his own transition Steve is passionate about creating the smoothest transition possible from sport into business for today’s elite athletes and is responsible for overseeing ACT’s athlete assessment and profiling process as well as the development of ACT’s Business relationships. He works closely with both Athletes and Business Partners ensuring that the career development programs that ACT create are structured, meaningful and valuable for both the athlete and the Business Partner.


If you are interested in bringing former elite athlete talent into your business or organisation please contact Steve.


Director & Co-Founder


Director & Co-Founder

Andy has experienced the transition from captain of the Wales rugby team to a thought leader in business. It was a charity challenge climbing Mount Kilimanjaro with 14 other former Welsh captains and Warren Gatland was the inspiration to establishing Athlete Career Transition (ACT), with the ultimate goal of helping other athletes successfully transition from sport to business.


Andy enjoyed 10 years as an International professional rugby player. He now leverages his extensive list of contacts and 25 years experience in sport and business to create real long term value to organisations by matching and integrating retired elite athletes into top businesses.


Andy is responsible for and leads the search, selection and profiling of appropriate athlete and works closely with the ACT research and advisory team. If you receive an email from Andy you should open it as it could be life changing! 


If you are interested in bringing former elite athlete talent into your business or organisation please contact Andy.



Performance Psychologist

Odette Hornby is a former international fencer who spent over a decade in professional sport.

Passionate about the mental side of athletic performance, Odette completed an undergraduate degree in sports psychology three years ago. She then finalised a Master’s degree in sports psychology and is currently undertaking a PhD in sports psychology with a focus on the link between extreme sport and addiction.


Odette has put her knowledge and experience into play as sports psychologist with the Welsh netball team, supporting the squad through the 2022 Commonwealth Games and in the run-up to the 2023 netball World Cup.


In October 2022, she teamed up with Athlete Career Transition as the company’s Performance Psychologist. The role involves helping athletes to navigate the complex pathway from sport into business environments.

You can read more about Odette here.



International Recruitment Specialist

Richard has a 25-year corporate career spanning business development, account management, business operations, and specialising for the last 10 years in 360 recruitment. He has supported clients and candidates throughout the world including the Middle East, Asia, Europe, and North America; helping large organisations to identify and secure top talent in an end-to-end process.


Richard works to match, place, and support the transition of elite athletes into high-performance business environments. Working with our elite athletes, Richard ensures their transition into life after sport is a seamless journey from first connection to onboarding at their new employer. With his passion for supporting career development and vast experience in search and selection, Richard ensures our clients are always delighted by the calibre of athletes provided. 

Richard has been involved in sport his whole life, having played semi-professional football in Wales for several years, as well as coaching young talent at Swansea City FC.


Athlete & Employer Brand Development Specialist

Ross has worked within corporate marketing at the highest level since 2012. Supporting some of Europe's biggest brands including Amazon, P&G, Argos and many more, Ross has developed employer brand strategies to attract some of the best global talent. 

As a brand positioning specialist, Ross works with both our corporate partners and athletes to ensure partners are positioning themselves as market-leading employers and that athletes are enhancing their personal brand both digitally and offline.

Ross began his career within the recruitment sector and applies his knowledge to support athletes throughout the recruitment process. From job search and profile development, through to interview support and corporate etiquette, Ross, along with the rest of the team, ensure athletes are thoroughly prepared for the journey ahead.

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